March SPRING-SUMMER 2019 CAMPAIGN, THE RIDE
For its Spring-Summer 2019 ad campaign, Longchamp revisits the theme of its first hit mini film ‘The Encounter’, unveiled in celebration of the brand’s 70th anniversary and starring Longchamp ambassador Kendall Jenner. The atmosphere in 'The Ride', directed once again by John-Christopher Pina, reflects the liberty of the seventies. Throughout the film, she flaunts the hottest runway look: fringe shorts and a rust suede crop top – reflecting Longchamp’s expertise in leather work – paired with flat gladiator sandals. Other than its undeniable elegance, this sensual outfit was designed to provide comfort and freedom essential to the Longchamp woman.
As Marie-Laure Dubuisson, Global Marketing and Communications Director, points out: energy, freedom and sensuality are at the heart of the brand's vision. “Our mission is to dress your travels, be it just for a day or a lifetime,” she said, “Even if the atmosphere is very different, freedom remains the central theme in The Encounter and The Ride. ”