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August LONGCHAMP TO SHOW AT NEW YORK FASHION WEEK

To mark its 70th anniversary, Longchamp has announced that it will stage its first full-scale runway show at New York Fashion Week in September. The choice of New York epitomizes the free, daring spirit of Longchamp, which is one of the rare independent, family-owned houses in the luxury business.

“We felt that this was the right time to take things to the next level and to set out our vision of the dynamic, cosmopolitan Longchamp woman,” says Creative Director Sophie Delafontaine. “Longchamp has always acted on intuition – something we can allow ourselves to do because we are independent – and we chose New York as we are inspired by the energy and freedom of the city.”